ASP.NET - Color a Texto de un DataList

if validacion then

      'Cargamos Ocupado

       DataListHora.Items.Add(Horas(i) & " - Ocupado")

else

'Cargamos libre

       DataListHora.Items.Add(Horas(i) & " - Libre")

end if

<%@ Page Title="Home Page" Language="C#" MasterPageFile="~/Site.Master" AutoEventWireup="true" CodeBehind="Default.aspx.cs" Inherits="WebApplication4._Default" %>

<asp:Content ID="BodyContent" ContentPlaceHolderID="MainContent" runat="server">

    <asp:DataList ID="DataList1" runat="server" OnItemDataBound="DataList1_OnItemDataBound">

        <ItemTemplate>

            <table cellpadding="2" cellspacing="0" border="1" style="width: 300px; height: 100px; border: 1px; background-color: #FFFFFF">

                <tr>

                    <td>

                        <asp:Label ID="Label1" Text='<%# Eval("ID") %>' runat="server" /><br />

                        <asp:Label ID="Label2" Text='<%# Eval("Name") %>' runat="server" /><br />

                        <asp:Label ID="Label3" Text='<%# Eval("Status") %>' runat="server" /><br />

                    </td>

                </tr>

            </table>

        </ItemTemplate>

    </asp:DataList>

</asp:Content>

using System;

using System.Data;

using System.Web.UI;

using System.Web.UI.WebControls;

namespace WebApplication4

{

    public partial class _Default : Page

    {

        protected void Page_Load(object sender, EventArgs e)

        {

            if (!IsPostBack)

            {

                Bind();

            }

        }

        public void Bind()

        {

            DataTable table = new DataTable();

            table.Columns.Add("ID");

            table.Columns.Add("Name");

            table.Columns.Add("Status");

            table.Rows.Add("101", "Sachin Kumar", "Ocupado");

            table.Rows.Add("102", "Peter", "Ocupado");

            table.Rows.Add("103", "Ravi Kumar", "Libre");

            table.Rows.Add("104", "Irfan", "Ocupado");

            DataList1.DataSource = table;

            DataList1.DataBind();

        }

        protected void DataList1_OnItemDataBound(object sender, DataListItemEventArgs e)

        {

            if (e.Item.ItemType == ListItemType.Item || e.Item.ItemType == ListItemType.AlternatingItem)

            {

                DataRowView dw = e.Item.DataItem as DataRowView;

                string status = dw.Row.ItemArray[2].ToString();

                //Label lbl = e.Item.FindControl("Label1") as Label;

                if ("Ocupado".Equals(status))

                {

                    Label lbl = e.Item.FindControl("Label1") as Label;

                    lbl.BackColor = System.Drawing.Color.Red;

                }

            }

        }

    }

}